Job Title: Senior Paid Ads Specialist
Who we are: Content at Scale is the most powerful long-form AI writing solution in the world. We help agencies, publishers, marketers, and business owners create large amounts of quality content quickly.
Why we want a great Senior Paid Ads Specialist: We've seen incredible success in the channels we've built. Now it's time to bring on a true paid ads expert to take that success to the next level.
A bit about the right person:
- Growth through ads means something to you, and you have 1-3 years of professional paid ad experience.
- You know all the tactics surrounding SEM, marketing databases, social media and display advertising campaigns.
- You're a creative with experience in identifying buyers, understanding what makes them tick, and building the funnels that make them customers.
- You build and optimize landing pages and funnels in your sleep (figuratively).
- You know all the latest software tools and have even helped some of them with their growth marketing.
- You know how to brainstorm ideas, experiment, iterate, and track results.
- Can show successful paid ad campaigns from ideation to actual CPA.
- Can demonstrate a campaign you hypothesized and executed and what the outcomes were.
The Results You'll Get:
- Develop and build a paid ads engine nearly from the ground up, with the help of the Content at Scale leadership team.
- Turn us into a marketing case study on high-velocity growth.
How We Support You:
- An enthusiastic, fast-growing team, that's got momentum and is ready to scale.
- All the resources you need to bring the ad engine we build together to life.
Key Responsibilities of our Paid Ads Specialist:
- Day-to-day management of all paid advertising campaigns including campaign creation, optimization, creative testing, etc..
- Identify the best advertising tactics to implement in order to help improve performance, increase efficiency, and lead quality.
- Provide weekly, monthly, and ad-hoc reporting and analysis to the leadership team.
- Manage ad spend to ensure campaigns stay on budget while hitting performance targets.
- Provide guidance for campaign content creation including ads, landing pages, etc..
- Coordinate with the marketing team to develop, test, and iterate funnels for campaigns.
- Work closely with the Customer Success team to provide updates and ensure they are kept apprised of all developments, including deals and offers made during campaigns.
- Perform QA and implement tracking for all campaigns.
Ready to Scale with us?
